I received a peculiar email from a company called Webucator late last week:
It seems this company has been doing the rounds for a while. Here’s someone who received the exact same email in September, and another who received it in November.
I’m not normally one to be bothered by dumb solicitations like these (normally they just go straight to the trash), but the overall pitch, complete with smarmy “no cost to you”, managed to push my buttons.
So, Webucator would like some free publicity on my Web site? Cool. No problem. Here you go!
First of all, Dear Lee: Thanks for writing. No, you can’t take and use my content, for free, to make money on your training business. No, I won’t give you links so you can increase your search engine ranking. I don’t think what you are doing is OK, and I’m not the only one that feels this way. I hope you like this blog post. Have a nice day.
To anyone who receives a similar letter and considers saying “yes”: think for a moment about what you’d be getting out of this deal. Out of 227 videos that Webucator have on their YouTube channel, fewer than half—just 108, in fact—have received even 100 views.
You’re giving this company free publicity and marketing, bumping them up in search results, for what? Zero dollars, fewer than 100 impressions on YouTube, and a cheapening of your reputation. Why would you do that? You’re better than that.
What I can say to anyone looking for a training company is that it takes a lot of skill to create really good training materials. In my opinion, Webucator is sending these letters because it’s cheaper and easier for them to do so than it is to hire qualified engineers to create and deliver good, original trainings. And that’s garbage.
So, instead of hiring a company that cuts corners like Webucator, I’d recommend that you consider someone great like Bocoup or SitePen. I know from experience that these two companies offer excellent trainings, delivered by real experts, with their own great training materials written by their own great employees. Webucator? Not so much, from what I can tell.